Are you ignoring TikTok because you think your target audience isn't on the platform?
Are you ignoring TikTok because you think your target audience isn't on the platform? If so, you might be missing out on a huge opportunity.
Despite the popular perception that TikTok is a platform primarily used by young people, the data suggests otherwise. In the US, the 18-34 age group represents the largest percentage of TikTok users, followed closely by the 12-17 age group and the 35-44 age group. This means that even if your target audience isn't creating content on TikTok, they could still be using the platform for entertainment and to discover new products.
Speaking of discovering new products, TikTok users are highly receptive to doing just that. According to recent data, 75% of millennials discover new brands and products on the platform, and 33% of millennials have been inspired to make a purchase after seeing something recommended by a TikTok creator. The numbers are similar for Gen X+ users, with 35% reporting that they have made a purchase after seeing a product on the platform.
This highlights the power of TikTok creators in driving purchase consideration and intent. By leveraging vetted creators and paid amplification strategies like Spark Ads, businesses can see incredible results in terms of customer acquisition. We've seen firsthand the amazing results that our clients have achieved using these strategies.
If you're on the fence about advertising on TikTok, now is the time to take the plunge. The platform is still relatively new, so it's not too late to get in on the action and reach your target audience. Don't let the perception of TikTok as a platform for young users hold you back - there are plenty of opportunities for businesses of all kinds to find success on the platform.
So, if you want to tap into the power of TikTok to reach your target audience, don't wait any longer. Start leveraging vetted creators and paid amplification strategies to drive customer acquisition and see amazing results for your business. The potential on TikTok is vast, and it's only going to continue growing. Don't miss out on the opportunity to get in on the action and make the most of this exciting platform.